Berlei ︎︎︎ Understate

Loud bras can be fun. But when a bra doesn’t fit right, or it’s not the best match for what you’re wearing, it can draw unwanted attention to itself.

So Berlei launched UnderState, an everyday range designed to go unnoticed.

Our idea, ‘if an UnderState bra could talk, it wouldn’t’ plays up, with comedy, the negative of a bra that’s doing a better job at drawing unwanted attention, than supporting your boobs.

Because sometimes you just need a bra that shuts up and does its job, so you can get on with yours.

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